If you think about it, most people you know use Facebook. In fact, millions of other people in dozens of other countries use Facebook as well. Doesn’t that sound like a great place to market your business? Facebook offers a number of marketing solutions so that you can profit; here are some tips to help you.
Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.
Know when you should and shouldn’t post on other walls. Posting on other people’s pages can attract attention towards your page. Make sure your posts get the attention you want. Create posts when there is something positive for you to say. Don’t spam other pages.
One of the best marketing tactics is to hold a giveaway. Offer a contest or a giveaway to your current customers. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.
When using Facebook to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don’t neglect to describe your photos, you will be missing out on key SEO and search capabilities.
Never, ever buy Facebook fans. There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers. Quality is more important here.
You may have a hard time figuring out how to market on Facebook if the concept is new to you. One easy way to begin is by adding a Facebook link to your website. This method is unobtrusive and will help your customers and other visitors to your site to connect and interact with your business. When your page is “liked” by someone, you can update them on information related to your business.
Make content on your Facebook page exclusive. People tend to love what they think is “out of reach.” Try offering something valuable to your audience in exchange for them to “Like” your page. This is a win-win situation for everyone. Some businesses have offered free products like e-Books just for “Liking” their page.
Facebook is not only a place you can use for your own social connections. It is also a site where you can market your business to people. Use the tips here to help you reach as many people as you can. Facebook can be a great partner in your overall marketing strategy, so give it a shot.